Archive for November, 2009

I have no idea how many advertising copywriters have become produced screenwriters, but I have an idea how many would like to make that leap—about 100%. One of the great modern day success stories of an ad writer turning screenwriter was John Hughes.
Just found an article on John Hughes by Robert Nolan who hired Hughes [...]

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“Technology is not a subtitute for an idea, it’s the thing that can nuture and allow ideas to get bigger and be more amazing.”
Lee Chow
Lee Chow is considered one of the great minds of modern advertising. He’s most known for his role in creating the Apple commercial “1984″ that air during the Super Bowl and [...]

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“Advertising…changes the perception of everything.”
George Lois
Last night the local chapter of the American Advertising Federation (AAF) had a special screening of the feature length documentary Art & Copy. The film was directed by Doug Pray and was an official selection at the 2009 Sundance Film Festival and is a look at advertising and creative inspiration.
It’s [...]

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A couple weeks ago two young guys appoached me for some help on a commercial they were producing and when they pitched me the idea it sounded more like a mini-series than a :30 spot. I gave them a much simplier idea and they shot it the next day and all was right in the [...]

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The year 2008 was a good one for screenwriter Melissa Rosenberg. She was nominated for a Primetime Emmy as one of the writers of the TV program Dexter and the movie from her Twilight script made $191 million domestically.
“If someone sees a story at a certain point in their lives, they can see this character, albeit [...]

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Yesterday was an important day personally. I got a glimpse into the future. And, yes, it did involve illegal drugs.
I watched the documentary Cocaine Cowboys on immediate viewing on Netflix. The movie has been out for few years but I had never seen it before. Having attended the University of Miami in 1981-1982 the topic [...]

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When people think of how much professional football players make the tend to focus on the big numbers. Brett Farve’s $20 million dollar one year contract with the Minnesota Vikings. Payton Manning’s $99.2 million seven year contract with the Indianapolis Colts.. But the truth is most rookies in the NFL earn around $300,000 per year. [...]

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Before J. Michael Straczynski created Babylon 5 or wrote the feature Changeling he wrote The Complete Book of Screenwriting back in the 80s. In 1996 he updated the the book. Straczynski didn’t attend film school but received degrees in psychology and sociology. He seemed to take the dream big, start small approach, “I cut [...]

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“Alfred Hitchcock, the undisputed master of suspense drama once said, ‘There is no terror in a bang only in the anticipation of it.’  Anticipation is one of the  most important emotions scriptwriters can feel as they look forward to something that will happen in the future, whether it’s positive, like winning  a big prize, or [...]

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It’s been 50 years since the release of the great  Alfred Hitchcock film North by Northwest and Warner Bros. just released a Blue-ray 50th Annivesary Edition.
“During the late 1950s and early 1960s, Hitchcock went on one of the greatest winning streaks in cinema history, cranking out Vertigo, North by Northwest, Psycho, and The Birds in [...]

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